Now Available: Bath and Shower in Uruguay
Traditionally the overall growth in value sales of bath and shower products has been pegged to the performance of bar soap, the largest category. In 2012, however, though the performance of bar soap showed a better than 10% growth rate in current terms, its net growth in Uruguayan pesos was surpassed by that of intimate washes, a much smaller category, where price increases combined with volume growth to produce an excellent performance.
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