New Market Report Now Available: Surface Care in Bulgaria
In 2012 the current value growth of surface care, at 4%, was lower than that of home care overall at 5% and the current value CAGR of 5% for surface care during the review period overall. The category is well developed in different areas and this slower current value growth is a natural consequence of its maturity. Consumers want to provide the best care for their homes but not spend too much time cleaning, so manufacturers centred on improving product...
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