Michael Allen Rabbit Surveys and Steve Yates Hoover Candy Reflect on Making Customer Feedback Easier
Michael Allen Practice Leader Rabbit Surveys in UK says: “Trying to measure satisfaction on a more complex customer journey like Steve's at Candy Hoover can seem daunting. But for the vast majority of organisations a simple set of surveys coupled with a spreadsheet that brings it all together is a highly practical, affordable and suprisingly time light exercise.
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