New Market Study, "Fine Wines/Champagne and Spirits in Italy", Has Been Published
2012 was a good year for fine/wines/champagne and spirits in Italy. The overall consumption of alcoholic drinks in Italy evolved over the review period. Regular consumers remained older males. However, younger consumers and females tended to replace the regular consumption of alcoholic drinks with more occasional consumption, with an increasing trend towards high-quality products, hence premiumisation and affordable luxury. Tourism also helped such consumption to grow in hotels and restaurants,...
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