New Market Study Published: Air Care in Taiwan
In 2011, the relaunch of Ambi Pur by Procter & Gamble Taiwan Ltd accompanied by intensive marketing campaigns stimulated growth. This continued into 2012. In order to compete with the strong branding activities of Ambi Pur, local players also launched various air care products. As a result, air care sales were stimulated and posted 2% growth in current value terms in 2012.
View full press release