Market Report, "Women's Outerwear in Hungary", Published
The weakening domestic currency and the growing sourcing costs of apparel products resulted in a significant 6-10% increase in the unit price of clothing products, especially outerwear. As apparel products available in Hungary are in 90% proportion imported products, the price increase was more visible due to the unfavourable evolution of the currency exchange rate. The generally more price sensitive and less fashion-addicted Hungarians responded to these market trends by limiting their...
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