New Market Research Report: Cotton Wool/Buds/Pads in Slovakia
The cotton wool/buds/pads category is already highly mature, with limited growth potential. It is a somewhat important category for consumers, especially females, but has reached a high level of penetration. There is little room for product differentiation, and the main competitive advantages remain price and packaging. The loyalty of consumers towards certain brands is very low, and consumers are happy to use any product, for example a product on promotion.
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