Recent Study: Laundry Care in Cameroon
Demand for less essential products, such as bar detergents, is growing as more consumers are achieving middle-income status. Although bar detergents remained the largest category, it is facing stronger and growing competition from other detergents due to increasing consumer purchasing power. Influenced by media and in-store advertising, consumers are more open to the use of other kinds of detergents. In addition, there was an observable rise in the number of small independent laundries in urban...
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