Now Available: RTD Tea in Greece
RTD tea remained the most resilient product category in soft drinks in Greece in 2012. Within the off-trade, RTD tea saw just over half a percentage point decline in volume terms and increased current value sales, while other soft drinks categories witnessed off-trade current value decline. RTD tea thus performed considerably better than overall soft drinks both in volume and current value terms. RTD tea is viewed as a healthier product than many other soft drinks and as a refreshing...
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