New Report Available: Sportswear in Ukraine
In 2012, Ukraine was a hosting country for the UEFA EURO2012 Football Cup championship. The event was beneficial for drawing Ukrainians' interest to football and sport in general, in turn boosting consumer interest in sportswear. However, the impact of the sports event could not be realised to the full due to the ongoing economic crisis in the country, and whilst many Ukrainians have sufficient incomes for food purchases, sport is still not a priority in the country. There are also...
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