New Market Report: Wine in Australia
In 2012, the Australian wine palate continued to develop due to international and local premiumisation influences, and Australians were enthusiastic to spend more on better-quality, premium wines. Assisting this premiumisation trend in wine is the drop in prices of many premium wines into the A$15-20 segment. This has enabled premium wines to be more accessible to the average Australian. As a result, the total wine category grew by 2% in volume terms in 2012.
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