"Home Care in Ireland" Is Now Available at Fast Market Research
Home care saw current value sales decline during the review period as a whole, as the economic downturn had a marked impact on consumers' purchasing habits. Consumers rationalised the range of products bought, shifting down to lower-priced product areas and private label and cutting back on the range and volume of products purchased as they sought to save money. Players meanwhile used price promotions in order to bolster volume sales in many product areas, further eroding unit prices.
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