Just Released: "Rtds/High-Strength Premixes in the Czech Republic"
Malt-based RTDs continued to be the focus of increased interest among Czech consumers. In spring 2011, Pivovary Staropramen as launched Staropramen Cool Lemon, a malt-based RTD that mixes beer with lemon juice to create a 2% abv beverage. The drink quickly gained consumer attention. In 2012, competing breweries also introduced interesting flavour varieties. For example, Plzensky Prazdroj as launched Gambrinus Lime & Elderberry, while Heineken Ceska Republika AS introduced Zlatopramen Radler...
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