Recent Study: Sportswear in South Africa
Counterfeits and informal retailing continued to pose strong competition to retail sales of sportswear at the end of the review period. Many consumers in South Africa view counterfeiting as a victimless crime and welcome the chance to acquire prestigious brands such as adidas and Puma at a low price. Sales of counterfeits are also boosted by high levels of income disparity in the country. While consumers are increasingly aspirational and attracted by leading global brands, they are often unable...
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