New Market Research Report: Tissue and Hygiene in India
2012 was a good year for tissue and hygiene products, as the market witnessed sustained double-digit growth in value sales despite facing a subdued economic climate and inflationary pressures. Categories such as feminine hygiene and baby nappies performed particularly well as they have become essential hygiene products and most people were aware about the importance of using them to ensure hygienic conditions. The central and state governments issuing free sanitary pads in rural India, and the...
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