New Market Research Report: Hot Drinks in Israel
Sales of hot drinks witnessed positive growth in value terms in 2012, although at a lower rate than in 2011. This was mainly due to the price war between coffee suppliers within Israel which resulted in lower unit prices of premium products and slower growth in value terms. Another factor driving the slower growth was the increased use of home coffee machines with traditional coffee products that are sold at a much lower average unit price.
View full press release