Report Published: "Air Care in South Africa"
Air care benefited from strong industrial and population growth in South Africa's major cities during the review period, with cities thus becoming increasingly polluted and overcrowded. This encouraged consumers to increase their use of air care as they sought to improve the environment in their homes. However, increasing financial constraints also resulted in consumers being careful in their spending on air care in 2012, with many consumers trading down to lower-priced products, brands and...
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