New Market Report: Analgesics in Nigeria
Because of the easy accessibility to such products and their palliative nature for mild undiagnosed ailments and pains, analgesics remains one of the most popular and fastest growing OTC categories in Nigeria in value terms. Growth in 2012 was further driven by marketing activities by producers, as they competed intensely for share. The shift of many consumers from traditional remedies to orthodox medicines as they became more informed about the benefits and safer use of orthodox medicines for...
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