Coffee in Denmark - New Market Research Report
Health and wellness, quality and convenience, were the key consumer trends impacting premium brand product development in coffee in 2012. The year saw strong growth in instant coffee, organic coffee, and particularly organic instant coffee, and fresh ground coffee pods for espresso. Manufacturers targeted their product innovations towards premium brands based on these trends, including Gevalia Millicano which was launched in October 2012. In terms of key USPs, certified labelled coffee, such as...
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