"Hair Care in Iran" Published
Hair care in Iran registered substantial value growth during 2012. This growth was mainly the result of rising consumer awareness and improvements in the distribution of hair care in Iran's key urban centres. The category's leading multinational players such as Unilever and Beiersdorf AG were the most active companies in this respect in 2012. More modern hair care categories such as conditioners and 2-in-1 products recorded the strongest performances in hair care in 2012 due to the relatively...
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