Report Published: "Ear Care in Ukraine"
Ear care in Ukraine remained a relatively small OTC category in terms of retail value sales in 2012. This was mainly due to the strong competition coming from Rx ear care. Daily ear care in Ukraine is generally restricted to cleaning the ears with cotton buds and Ukrainians typically visit an otolaryngologist for consultations about their otic ailments rather than opting for self-medication. As a consequence, the majority of people suffering from ear problems in Ukraine purchase Rx medicines...
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