New Market Study Published: Childrenswear in South Africa
Childrenswear continued to be increasingly shaped by fashion trends and celebrity lifestyles at the end of the review period. There was growing interest in what the children of leading global celebrities such as Mariah Carey or Katie Holmes are wearing, with magazines thus increasingly covering celebrity childrenswear trends. There was also an increasingly rapid shift for adult fashion trends into childrenswear, with leggings, jeggings, bright-coloured skinny jeans and colourful short dresses...
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