New Market Report Now Available: Hair Care in Malaysia
A premiumisation trend was seen within hair care in Malaysia in 2012, whereby a large number of premium brands of hair care products were marketed on shelves in major retail outlets. Premium hair care brands such as L'Oreal Professionnel and Schwarzkopf were displayed on shelves even within retail outlets such as Watsons and Tesco hypermarkets. Major Watsons outlets also underwent refurbishment during 2012, revamping the hair care sections by including more premium brands of hair care products.
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