"Spirits in Macedonia" Published
Spirits showed a decline in total volume sales for the third year in a row in 2012, while growth in total current value sales remained very weak. This poor performance was partly due to increased price sensitivity among Macedonian consumers amidst a sluggish economic recovery, as spirits are significantly more expensive than other types of alcoholic drinks. At the same time, the growing popularity of wine and RTDs/high-strength premixes among some consumers (particularly young adults) had a...
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