Bottled Water in Russia - New Market Research Report
Bottled water registered the strongest off-trade value sales growth within soft drinks in 2012, increasing by 14%, which equates to an increase of RUB13 million. The two key reasons behind the strong growth were consumers' increasing concern with the quality of municipal tap water and their growing disposable income. The quality of tap water in many regions of Russia does not meet consumers' expectations in terms of its low quality. The low quality of tap water, which is the main...
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