New Market Research Report: RTD Tea in South Africa
Total volume and current value growth rates for RTD tea in 2012 were both down on 2011, and also slower than the respective CAGRs for the entire review period. This slowdown was mainly due to price sensitivity among consumers arising from the lingering effects of the economic crisis. Given their image as 'premium' beverages, RTD tea products were worse affected by this trend than many other types of soft drinks. A colder than usual winter in 2012 also restricted the...
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