New Report Available: Underwear, Nightwear and Swimwear in Russia
Underwear, nightwear and swimwear recorded 6% growth in volume and 12% in current value terms in 2012 to reach RUB135 billion. The category accounted for a 6% value share of apparel in 2012. The growth was a result of changing consumer attitudes towards these products as well as the growing number of chained specialist retailers. Consumers started to desire underwear, nightwear and swimwear through their adoption of Western European consumption patterns, growing incomes and increased...
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