New Report Available: Baby and Child-Specific Products in Ireland
Within baby and child-specific products in Ireland there remains an extremely high level of brand loyalty amongst parents. It is not unusual for products to be used over many generations, therefore product efficacy is a key element in this regard. With such strong brand loyalty it has remained difficult for private label products to gain a strong foothold in the Irish market, despite the impact of austere recessionary conditions. Boots' private label products are the exception, with positive...
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