Bath and Shower in Nigeria - New Study Released
The bath and shower category saw quite robust growth of 12% in current value terms in 2012 (compared to 8% over the review period). Demand increased, and with higher unit prices, overall value sales increased well. Consumers are increasingly patronising more expensive/premium products such as body wash/shower gel, due to growing disposable incomes for the middle class. Poorer consumers, who often use laundry soaps for their bath and shower needs, are trading up to bar soap as such consumers are...
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