Recent Study: Bath and Shower in Serbia
Serbian bath and shower remained relatively undeveloped with dominant basic products such as bar soap and body wash/shower gel. In fact, these two basic product types combined covered 66% value share of category sales. This fact was the best illustration of the fate of non-essential products during the economic crisis (such as bath salts/powder, bath oil/pearls and other bath additives) that neared stagnation over the review period. Most Serbian consumers simply chose to stay loyal to basic...
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