Market Report, "Surface Care in Germany", Published
Surface care registered retail value and volume growth in 2012 despite the poor performance of some niche surface care products. Key brand manufacturers managed to stimulate consumer demand for niche surface care products with a range of large scale advertising campaigns in 2012. Products designated to clean kitchen surfaces, such as kitchen cleaners, performed well in Germany as consumers who invested in new kitchen appliances proved willing to invest in their ongoing maintenance.
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