New Market Report: Other Pet Food in Japan
Volume and current value sales declines for other pet food in 2012 were mainly due to the declining popularity of pet fish and birds in Japanese households. The declining popularity of pet fish had a particularly negative impact on the category's performance, as fish food accounted for 77% of other pet food current value sales. The number of pet fish in Japan fell sharply towards the end of the review period, and is expected to continue declining throughout 2013. There...
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