Beauty and Personal Care in Nigeria - New Market Report
Despite inflationary pressure in 2012, when a fuel price hike led to an increase in the cost of producing and distributing goods, the performance of the beauty and personal care market during the year was an improvement on the review period. Factors driving growth include a growing middle class with higher disposable income, population growth, particularly of the young and baby population, urbanisation, and the increase in employment in formal settings. Men and women in formal employment are...
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