New Market Research Report: Skin Care in Taiwan
The terms "age-freeze beauties" and "low asset girls" appeared regularly in the Taiwanese media and reflected the leading trends in 2012 in skin care. The first term came from manufacturers' attempts, with the help of the media, to push consumers to continue to use anti-agers even as the economy impacted on their spending power and restricted other purchases. The second term refers to younger females on lower wages. This is a very large group and as younger consumers they are...
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