New Market Research Report: Car Rental in Colombia
Car rental sales grew by 4% in 2012 to reach Col$90 billion. Business rentals continued to dominate the market, making up over 90% of total car rental transactions in 2012. As a result, Colombia's growth in international business arrivals has helped to increase the country's overall car rental market. However, the category witnessed the fastest growth in the leisure segment, which grew by 5% over 2011. An increased integration between online travel retailers and car rental companies has helped...
View full press release