Market Report, "Laundry Care in Brazil", Published
Motivated by rising income levels amongst lower-income consumer groups and consumers' demand for novel laundry care products, manufacturers attempt to stimulate sales through the promotion of concentrated formulas. The move is accompanied by higher unit prices which help boost manufacturers' revenues. Whilst the annual inflation rate in 2012 was 5.3%, according to Fipe (Foundation Institute for Economic Research), price indexes for fabric softeners and powder laundry detergents were 11% and...
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