Recent Study: Spirits in Colombia
Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012 were Absolut Unique, Absolut 100 and Absolut ELYX from Pernod Ricard and The Balvenie single malt Scotch whisky from William Grant. Domestic companies also introduced premium aguardiente and rum products. Industria de Licores del Valle launched Aguardiente Origen, Ron Marques, Empresa de Licores de...
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