New Market Study, "Home Improvement in China", Has Been Published
Both the sluggish property market and sales of houses that feature high-end decoration were obstacles to home improvement growth in 2012. However, urbanisation supported strong demand, especially in the lower-tier cities, which ultimately drove growth in the category in 2012. According to NBSC, urban people accounted for 52.6% of the total population in 2012, around one percentage point higher than in 2011, a situation that supported demand for new houses as well as home improvement. Plans to...
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