Incontinence in India - New Market Report
Adult nappies and other incontinence products are facing a tough environment for sustained growth. No single brand has been able to make a big impact on the market in the same way as in the nappies/diapers/pants category. Many new local players are coming into the market with the benefits of lower price and good quality and establishing themselves as branded players in the region, although with limited success in terms of building penetration.
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