Polishes in South Africa - New Market Research Report
Floor polish is the dominant product area within polishes in volume terms, accounting for 70% of overall sales in 2012. However, this product area declined by 2% in volume terms in the year. This was due to a number of factors, including maturity and a limited consumer base, with floor polish seeing sales limited to mid- to high-income groups. However, the main factor impacting floor polish was a shift towards tiled floors, which are more typically cleaned using bleach, household...
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