New Market Report: Cotton Wool/Buds/Pads in Italy
Cotton wool/buds/pads remained a very mature and saturated category within tissue and hygiene in Italy in 2012, and the low decrease by 1% in current value terms has to be seen as a success rather than a failure. Overall there is a lack of opportunities and also competition from other categories, in particular personal and cosmetic wipes. Wipes are of greater interest to manufacturers as they offer more opportunities regarding variety in new product development as well as marketing and...
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