"RTD Coffee in Russia" Published
In 2012, for the first time in four years, the Russian RTD coffee category began to show some positive development. Since the onset of economic instability in 2009, the category has been declining at a steady pace in both value and volume terms. The decline was mainly attributed to the low popularity of this novel drink among Russian consumers. When first launched, RTD coffee was positioned as a higher-end product, therefore since the economic instability, sales of more expensive products...
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