Spirits in Poland: New Research Report Available at Fast Market Research
2012 saw increased sophistication and diversification within the spirits category, despite concerns associated with the economic slowdown. A considerable group of Polish consumers follows Western trends, reflecting strongly aspirational tendencies and overt demonstrations of status. Furthermore, many consumers show the need for small indulgences in times of economic slowdown. The mixture of these factors is resulting in the growing popularity of brown spirits. Most notably the whiskies category...
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