New Market Research Report: Beer in Poland
A growing trend towards a beer drinking culture is resulting in greater sophistication and heterogeneity of beer sales. Consumers, tired with what some claim is the anonymous taste of lager, are increasingly opting for beer from the portfolios of small, regional breweries. Beer drinkers are attracted to regional products because of their authenticity and naturalness. "Back to roots" is a trend that increasingly impacted the purchasing decisions of shoppers. The establishment of a beer culture...
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