Market Report, "Men's Outerwear in Russia", Published
The men's outerwear category is developing at a slightly slower pace than women's, but just like women's outwear, demonstrated stability in growth rates in 2010-2012. The category grew by 6% in volume terms, while values rose by 12% in 2012. Men's outwear accounted for 18% of the overall apparel in 2012, while in developed countries this share is over 20%. Several women-orientated brands, such as InCity and Oodji, have already noticed opportunities in this category and announced plans to...
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