New Market Study, "Bath and Shower in Iran", Has Been Published
With the introduction of more modern products in categories such as body wash/shower gel and the advent of stronger advertising campaigns from key suppliers, consumption of bath and shower products in Iran was subject to positive growth towards the end of the review period. Younger Iranian consumers are very keen to switch from basic, traditional products to more modern bath and shower products, while the younger generation of Iranians tend to enjoy higher incomes than the national average and...
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