Recently Released Market Study: Hair Care in Portugal
The ongoing economic recession and the devastating effect that it has had on disposable income levels in Portugal resulted in declines in all hair care categories during 2012. Price promotions were the order of the day in the majority of hair care categories towards the end of the review period. The ongoing economic recession drove the distribution of hair care towards mass retail channels such as supermarkets as consumers dramatically reduced the frequency with which they visit the hair salon.
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