Bath and Shower in Turkey - New Market Research Report
In 2012, bath and shower products saw good current value growth, largely stimulated by an increasing number of new product launches. Examples of new products in 2012 included Fa Cream & Oil by NBO Turk Henkel Kimya Sanayi ve Ticaret AS under body wash/shower gels and Protex bar soap especially designed for bathing by Colgate-Palmolive under bar soap. Additionally, better economic conditions in the country contributed to the growth. Consequently, the sector registered 14% current value growth in...
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