"Fruit/Vegetable Juice in Poland" Now Available at Fast Market Research
The year 2012 was marked by the successful return of the well-known soft drink Frugo. The Frugo juice drinks (up to 24% juice) brand, being extremely popular in the late nineties, was withdrawn from the country at the beginning of the century. In 2011 FoodCare bought the rights for the brand and reintroduced the product in the same year. Massive marketing campaigns, supported by high brand awareness, contributed to the immediate Frugo success in 2012. Frugo's return was the main...
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