Cafes/Bars in Indonesia - New Market Research Report
During 2012, many cafes/bars operators in the country established new outlets in smaller cities in Indonesia, given that bigger cities such as Jakarta, Surabaya and Bandung were already saturated. Starbucks, the leading brand in cafes/bars, opened two outlets in Palembang, Sumatera Island, in late 2012. Meanwhile, Excelso Cafe and Bakerzin saw new outlets being opened in Tangerang, a smaller city near Jakarta, during the year. This strategy in reaching smaller cities helped to boost the cafe...
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